Let’s first briefly go over natural or relative backlinks and un-natural backlinks.
Natural or Relative backlinks are like gold to an internet marketer.
It’s when a website or blog owner loves the content on your site so much they decide to link to it because your website has relative useful information that their readers can benefit from it as well.
Matt Cutts of Google, has stated that the best way to get links to your site is to create amazing quality content, and I agree.
CLICK HERE for more info on backlinking
Un-Natural Backlinks are backlinks to your website that are come from websites that are not relative with the information on your website.
What’s being called the Unnatural Links update is rocking the SEO world. In March 2012 people started receiving warnings from Google about “unnatural links” and then many of those sites’ rankings in search results have taken a nosedive. Some sites have been de-indexed, which means their site’s pages no longer show up in Google at all.
The scary part? Unlike other Google algorithm changes, you can’t respond to this one by changing things on your site. This time, it’s about links to your site from other websites (commonly called backlinks) that you may or may not have control over – including sites you may never have asked to link to you.
One way to get relative or natural backlinks to your website is the old fashion way and it is called work! Start your own informational webiste or blog using a different website name (URL) and host it on a different server or webhost account or better yet a different webhost altogether. You want to make sure Google will not connect the new website back to you and your current website.
Now start creating quality content and link to other websites as well as your own. By linking to other websites as well as your own you are letting Google know that your website is not one sided or slanted or bias etc.
How to aviod unnatural backlinks and Google Penalties?
What’s being called the “Unnatural Links Update” is rocking the SEO world. In March 2012 people started receiving warnings from Google about “unnatural links” and some of those sites’ rankings in search results have taken a nosedive. Some sites have been de-indexed (which means their site’s pages no longer show up in Google at all) or sent to the the Google Raters to be checked and rated.
Kristina Weis at About Us (this link is a good example of a high quality natural backlink to “AboutUs.com) suggest the following tips to avoid a Google unnatural backlink penalty and make sure your links don’t look unnatural.
Pay attention for an “Unnatural Links” notice in your Google Webmaster Tools. *tweet this* If you get one, your rankings are doomed to slip if you don’t do get those unnatural links to your site removed. It’s important to note, though, that you may not get a notice before your site takes a dive (or you may not get a warning at all), so don’t assume you’ll be fine if you haven’t received a notice.
1) Make sure you don’t have any paid links. Buying links or selling links that pass PageRank (meaning they aren’t NoFollow) is against Google’s webmaster guidelines. If you are found to be paying for links, or if it appears you’re paying for links, your site’s rankings will suffer. To be safe rather than sorry, you should ask for any paid links to be removed or made NoFollow. Contact the linking site’s webmaster or customer service department and hope they’re listening.
2)Make sure you don’t have links from blog networks. Google has cracked down on blog networks (like BuildMyRank), which are typically basic-looking WordPress blogs with low-quality content and keyword-infused links to other sites. For more information about blog networks and Google’s update, read this article.
3) Sites with lots of links with keyword-rich anchor text look suspicious. *tweet this* If the vast majority of the links to your site just happen to use one of a few keyword phrases as the anchor text, they aren’t going to look very natural to a person, nor to Google’s algorithm. What are the odds someone would choose one of your top keyword phrases when linking to you? Odds are, most people will use something like your business name, the title of your blog post, your business name, or “click here” as the anchor text when linking to you. Make sure that the anchor text in your backlinks looks diverse and not like you asked or paid people to give you links with SEO-perfect anchor text.
4) Try to have a balance of high-quality and lower-quality links. Many sites will have a few low quality links that they never asked for, but it becomes a problem when the majority of your backlinks look iffy. Look at the root domains (like example.com) that are linking to you: What is their PageRank? Do they have a decent social media following, or are many people sharing their content in social networks? If most or all of the websites that link to you seem low quality, you may be in trouble. It’s time to build up some quality backlinks and/or try to get rid of some of the low quality links.
5) Avoid site-wide links. These don’t look too natural, and many sites that sell links will put the links on all their site’s pages.
I hope the above wordpress website design help information was of help to you.
